Should Be Good

Looking forward to Phoenix & The Dirty Projectors at Madison Square Garden tomorrow. Not the ideal venue, but I'm excited nonetheless.

Lucky

I've felt lucky this week that I sincerely like my job. A lot. I don't know if the average American can honestly say that. This VW ad from New Zealand helped me realize that. This is such a unique industry, advertising. Sure, it's the big, bad monster that claims to be part of the "creative" world, but that's why I love it. I've heard it put that advertising is the grease on the gears upon which the American machine runs. God bless America, and God bless capitalism. Although I'm sure many will point out my flawed thinking, I personally love our consumer culture. Advertising makes the American world go 'round. I feel lucky to be a part of it. Thank you Volkswagen of New Zealand for reminding me of that.

This spot is beautifully shot, very well executed, based on sound strategy, relevant consumer insight (even for a non-coffee drinking guy), and put over some amazing music. That recipe equals a winning ad in my mind. VW is a great brand, doing a lot of great things - internationally at least. VW America needs to step it up like their Kiwi cousins. Like I said, pretty lucky to work in the industry.