Asics Origami

Origami In the Pursuit of Perfection from MABONA ORIGAMI on Vimeo.
Aesthetically stunning & awe-inspiring all at once. For the first time in my life I sincerely wish I owned a pair of Asics. God bless the power of advertising. I love how simple the concept is; it's all about telling a story and playing with the emotions of the consumer. Well done, Asics.